About us
Bride Brite was designed by a dentist for his bride. The company was launched on May 24, 2020: The couple's would-have-been (original) wedding day. We are incredibly grateful to ABC and The Tory Johnson team for giving us this opportunity for exposure once again. Let me tell you a little bit more about our company. After all, you've taken the time to click on our About Page.
Hi! My name is Erica, co-founder and CEO of Bride Brite. Our story started in March 2019. The day I had been dreaming about for years finally happened. Ryan proposed, and I said "YES!" I knew that I wanted to feel and look my best for our wedding day. I found the right hair regimen, workout program, nutrition guide, and more. The list goes on and on. One thing I could not find was the perfect teeth whitening program (after all, I was about to marry a dentist).
My teeth were very sensitive; I could not tolerate the pain associated with whitening strips. I was looking for an easy and effective way to achieve a BRITE smile for our special day. I challenged Ryan, MD, DDS (my now-husband and go-to dental expert) to create that perfect solution for achieving Wedding White Teeth. He researched and discussed various formulations with the world's leading experts on teeth whitening. It was imperative that our formula was effective, enamel-safe, and sensitivity-free.
Simultaneously, something in the world was happening-- March 2020, ring any bells? Like many other couples, it was inevitable that the pandemic would impact our wedding. We had already paid deposits, sent out invitations, and had every last detail planned. As someone who values positivity, happiness, and celebration, I wanted to find a way to celebrate our original wedding date. What better way to plan our company's launch than on the day we were set to get married? We launched Bride Brite on our original wedding date: May 24, 2020.
We knew that this was just the beginning for us. There was a much bigger market for others who wanted to smile as big and BRITE as a bride does on her wedding day.
To our GMA shoppers, thank you!
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